J.M. Smucker’s CMO on what she’s learned about refreshing …
https://www.marketingdive.com/news/jm-smucker-cmo-gail-hollander-publicis-rebrand-interview/713136/
WEBApr 15, 2024 · Gail Hollander. CMO, J.M. Smucker. Nearly six years on from the launch of the “Power of One” marketing realignment, the Smucker-Publicis relationship in the form of PSOne is “alive and well,” Hollander said. Before the shift, Smucker’s marketing work was linear and siloed, increasing complexity and reducing efficiency. Access now .
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