The strategy-analytics revolution | McKinsey
https://www.mckinsey.com/capabilities/strategy-and-corporate-finance/our-insights/the-strategy-analytics-revolution
WEBApr 26, 2021 · In our recent book Strategy Beyond the Hockey Stick (Wiley, February 2018), we introduced the idea of using data analytics to bring an outside view to strategy. By embracing the outside view, you can estimate your strategy’s odds of success before you allocate resources to that strategy. For example, if your target is to grow economic profit ...
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