The segmentation, targeting, positioning (STP) marketing model
https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/
Jan 17, 2022 · Moreover, segmentation, targeting, and positioning is an audience-focused rather than product-focused approach to marketing communications which helps deliver more relevant messages to commercially appealing audiences. ... Through segmentation, you can identify niches with specific needs, mature markets to find new customers, deliver more ...
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