What is Brand Positioning: Definition, ex…
https://snov.io/glossary/brand-positioning/
A brand positioning statement is a strategic expression that defines what a brand stands for in the minds of consumers. It's not a slogan or tagline, but rather a concise description that encapsulates the unique value proposition of a company, its products, and services to its target audience1. Who the target customers are What the company offers How it differentiates itself from competitors Why the customer should believe in the brand's promise
Who the target customers are
What the company offers
How it differentiates itself from competitors
Why the customer should believe in the brand's promise
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