How Michael Jordan turned Bulls logo into a global brand – NBC …
https://www.nbcsportschicago.com/nba/chicago-bulls/bulls-news/the-story-behind-the-bulls-iconic-logo-and-why-its-still-a-global-brand/516287/
WEBNov 3, 2023 · Dean Wessel, an American commercial designer, is widely cited as the brains behind the Bulls' logo. According to the Chicago Tribune, Wessel designed the logo as a favor to Klein in exchange for free tickets to games. The two lived in the same neighborhood and had once coached Little League together.
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