A Pricing Lesson from the Concorde - The Adaptive Marketer
Jan 14, 2012 · Concorde ticket prices were doubled to over $7,000, one way, in today’s prices. As a result, Concorde was repositioned to provide a super-elite class for bankers, the rich, and the famous. Concorde became the place to be seen. Despite the high price, sales were very strong.
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