**Startup valuation: applying the discounted cash flow ...**
https://www.ey.com/en_nl/finance-navigator/startup-valuation-applying-the-discounted-cash-flow-method-in-six-easy-steps

Mar 20, 2019 · Moreover, given the discount factor formula above, the higher the WACC %, the lower the discount factor, which in turn means a lower monetary value of the cash flows. This illustrates how a higher risk of investing (a higher WACC) also reduces the value of the cash flows and thereby the valuation. Free cash flow 2017.

**DA:** 54 **PA:** 5 **MOZ Rank:** 91