Keyword Analysis & Research: emotional appeal advertising example

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What are emotional ads?

These emotional ad campaigns however, are serving to connect with viewers on a much deeper level, eliciting such feelings as grief, sadness, happiness and even pain as a means to have them emotionally attached to the ad.

What is emotional advertising?

Emotional appeal advertising is a promotional tactic that stimulates emotions among consumers. They assess what motivates and concerns viewers, and then they tell a story that resonates with the audience. Instead of rational thoughts, advertisers use pathos to encourage their audience to take action, such as: Buying a product or service


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