Rhetorical Strategies - Purdue OWL® - Purdue University
https://owl.purdue.edu/owl/general_writing/academic_writing/establishing_arguments/rhetorical_strategies.html
WEBPathos, or emotional appeal, appeals to an audience's needs, values, and emotional sensibilities. Pathos can also be understood as an appeal to audience's disposition to a topic, evidence, or argument (especially appropriate to academic discourse). Argument emphasizes reason, but used properly there is often a place for emotion as well.
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