Definition and Examples of Ethos in Classical Rhetoric - ThoughtCo
https://www.thoughtco.com/ethos-rhetoric-term-1690676
Mar 10, 2019 · In classical rhetoric, ethos is a persuasive appeal (one of the three artistic proofs) based on the character or projected character of the speaker or writer. Also called ethical appeal or ethical argument. According to Aristotle, the chief components of a compelling ethos are goodwill, practical wisdom, and virtue. As an adjective: ethical or ...
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