| Keyword | CPC | PCC | Volume | Score | Length of keyword |
|---|---|---|---|---|---|
| ethos appeal to credibility | 1.1 | 1 | 3825 | 20 | 27 |
| ethos | 0.71 | 0.3 | 116 | 70 | 5 |
| appeal | 1.83 | 0.9 | 8639 | 65 | 6 |
| to | 1.09 | 0.1 | 8360 | 16 | 2 |
| credibility | 0.4 | 0.7 | 1348 | 75 | 11 |
| Keyword | CPC | PCC | Volume | Score |
|---|---|---|---|---|
| ethos appeal to credibility | 0.33 | 0.1 | 8912 | 56 |
