Logos, Ethos, Pathos, Kairos - Univ…
https://louisville.edu/writingcenter/for-students-1/handouts-and-resources/handouts-1/logos-ethos-pathos-kairos
Whereas logos and ethos appeal to our mental capacities for logic, pathos appeals to our imaginations and feelings, helping the audience grasp an argument’s significance in terms of how it would help or harm the tangible world around them. Kairos (Greek for “right time,” “season” or “opportunity”) Refers to the “timeliness” of an argument. Ethos: Refers to the credibility or trustworthiness of the speaker or writer. Pathos: Refers to the emotional appeal of the argument. Logos: Refers to the logical appeal of the argument. Kairos: Refers to the “timeliness” of an argument.
Ethos: Refers to the credibility or trustworthiness of the speaker or writer.
Pathos: Refers to the emotional appeal of the argument.
Logos: Refers to the logical appeal of the argument.
Kairos: Refers to the “timeliness” of an argument.
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