**Geographic coordinate system - Wikipedia**
https://en.wikipedia.org/wiki/Geographic_coordinate_system

In order to be unambiguous about the direction of "vertical" and the "horizontal" surface above which they are measuring, map-makers choose a reference ellipsoid with a given origin and orientation that best fits their need for the area to be mapped. They then choose the most appropriate mapping of the spherical coordinate system onto that ellipsoid, called a terrestrial reference system or geodetic datum. Datums may be global, meaning that they represent the whole Earth, or they may be lo…

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