GIMMICK Definition & Meaning | Dictionary.com
https://www.dictionary.com/browse/gimmick
Weban ingenious or novel device, scheme, or stratagem, especially one designed to attract attention or increase appeal. Synonyms: angle, ploy, ruse, plan, stunt. a concealed, usually devious aspect or feature of something, as a plan or deal: An offer that good must have a gimmick in it somewhere.
DA: 30 PA: 22 MOZ Rank: 11