American Culture Icon: The Hollywood Sign
Feb 27, 2020 · The man said to be responsible for the sign, at least the man that paid for it, was Harry Chandler. He wanted to have the most extravagant billboard possible for his new upscale housing development. He then contracted the Crescent Sign Company to install the massive sign at an estimated cost of $21,000, which equates to roughly $350,000 today.
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