Keyword Analysis & Research: loss leader

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Do you know what a loss leader is?

What is a Loss Leader? A loss leader is a pricing strategy where a product is sold at a price below its market cost in order to stimulate other sales of more profitable goods or services. Specifically, in retail businesses such as grocery stores the price of a loss leader is lower than the actual cost the retailer paid for the item.

What is the definition of loss leader?

Definition: Loss leaders are high volume, high profile brands or products that are sold by retailers with the intention to attract customers into their premises, with the hope that those customers will end up buying other goods as well, once inside. Examples could be steeply discounted electronics, or consumer goods, or garments.

What does loss leader mean?

A loss leader, or simply a leader, is a product sold at a low price, at or below its market cost to stimulate other sales of more profitable goods or services. Using a loss leader, often a very popular good or service, is a type of sales promotion—a marketing strategy that focuses on pricing strategy.

What is a lost leader?

The Lost Leader is an 1845 poem by Robert Browning first published in his book Dramatic Romances and Lyrics. It berates William Wordsworth, for what Browning considered his desertion of the liberal cause, and his lapse from his high idealism. More generally, it is an attack on any liberal leader who has deserted his cause.


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