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Market positioning statement is a description of the target market and is a situation which determines how the company wants the market to perceive its offerings. Positioning statement is an internal tool for marketers. Every marketing and product related decision needs to be in alignment with the positioning statement.What are examples of marketing objectives?
Marketing objectives are actionable goals that provide overall directions to a specific campaign. The mnemonic SMART goals can help remember how to set your marketing goals. Examples of marketing plans include sales growth, lead generation, grow brand awareness, website traffic, and conversion. Use key performance indicators to monitor your objectives.What is positioning statement?
Start with the positioning statement. A positioning statement is a concise description of your target market as well as a compelling picture of how you want that market to perceive your brand. Though it may read like something from your promotional materials, your positioning statement is an internal tool.