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Frequently Asked Questions

What is a primary feed in merchant center?

A primary feed is the central data source that Merchant Center uses to access and display your product data. Learn more about feeds Use primary feeds to add or remove product data, set language and country targeting, and set feed rules for your product data. Primary feeds are the only feed type that can add or remove products.

How do I add a feed to my merchant center product?

If you choose to submit your product data through the Content API and there isn’t an input feed already in place, a feed will automatically be created in Merchant Center. This new primary feed allows you to create custom feed rules for your API data and manage your feed within the Merchant Center product.

How do I download my feed data from the Google Merchant Center?

You can still download your feed data from the Google Merchant Center by going to Products > All Products in the sidebar menu. On the All Products page, you can download all your product data by clicking the download arrow on the right side of the page.

How do I upload files to merchant center?

Upload: Upload files directly to Merchant Center via SFTP, FTP, Google Cloud Storage, or manually. File name: Depending on what input method you select, you may be prompted to enter the name of the file you'll be submitting. This name should exactly match the name of the file you created and include a valid extension.


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