Motto: Definition and Examples in English
https://www.thoughtco.com/what-is-a-motto-1691410
Today, mottoes are often associated with marketing or branding and, as one might expect, are in the relevant modern language in order to convey their message in the clearest way possible. The concept of a "tagline," or a catchy phrase about a product (usually a movie), also descends from the motto.
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