Keyword Analysis & Research: msrp

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What does MSRP stand for?

So what is the definition of MSRP, and what does it mean on a new car? MSRP stands for the Manufacturer Suggested Retail Price — also known as “sticker” price — which is a recommended selling price that automakers give a new car.

What is msrp or 'sticker price'?

MSRP stands for Manufacturer's Suggested Retail Price, sometimes known as the "sticker price." This is the price that the manufacturer suggests the dealer charge for the vehicle and is the price posted on the vehicle's window sticker, also known as the Monroney Sticker or Label.

How much under MSRP is reasonable?

Salespeople will usually try to negotiate based on the MSRP. What is a reasonable discount off MSRP? 11% is probably more realistic and a great deal, but still difficult to get to. 10% off MSRP is probably what most users on this forum getting a good deal end up achieving. Having said that, you should probably start with asking for 12% so you can ideally get 10% or maybe more.

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