| Keyword | CPC | PCC | Volume | Score |
|---|---|---|---|---|
| needscope | 1.87 | 0.5 | 5775 | 15 |
| needscope model | 0.63 | 0.9 | 3391 | 93 |
| needscope kantar | 0.01 | 0.8 | 7101 | 80 |
| needscope wheel | 0.95 | 0.9 | 9119 | 15 |
| needscope colour | 1.19 | 0.9 | 5013 | 40 |
| needscope brand positioning | 2 | 1 | 4110 | 4 |
| needscope blue | 1.9 | 0.7 | 1231 | 49 |
| needscope examples | 1.23 | 0.1 | 4662 | 71 |
| needscope archetypes | 0.43 | 0.4 | 6550 | 45 |
| needscope brands | 0.44 | 0.8 | 5299 | 7 |
| needscope gaming | 0.37 | 0.4 | 6020 | 66 |
| needscope orange | 0.49 | 0.4 | 5317 | 90 |
| needscope purple | 1.1 | 0.9 | 6549 | 26 |
| needscope model archetypes | 1.59 | 0.7 | 5063 | 12 |
https://www.kantar.com/expertise/brand-growth/brand-purpose-and-positioning/needscope
WebAlign all brand assets and touchpoints on emotion using NeedScope AI image, video and music decoder tools. A world-class solution. NeedScope has helped build meaningfully different brands and drive brand growth in more than 15,000 studies across 115 markets.
DA: 83 PA: 66 MOZ Rank: 39
https://www.kantar.com/north-america/expertise/brand-growth/brand-purpose-and-positioning/needscope
WebOverview. With a focus on emotion, NeedScope provides the direction you need to develop and differentiate your brand positioning and deliver a consistent experience across all touchpoints. Its validated psychology-based framework and unique tools, including AI, help you build irresistible brands that drive strategic and competitive advantage.
DA: 25 PA: 49 MOZ Rank: 68
https://www.kantartns-see.com/what-we-do/key-research-tools/needscope/
WebNeedScope’s unique models and tools unlock the layers of needs and brand image to help you build irresistible brands that drive strategic and competitive advantage. Questions that NeedScope can answer: Is my brand irresistible – and how can I improve its irresistibility? How can I optimise my brand or product portfolio?
DA: 20 PA: 3 MOZ Rank: 56
https://www.youtube.com/watch?v=VTVAbGetDqc
WebApr 1, 2016 · 256. 47K views 7 years ago. Irresistible brands are every marketer’s goal for their strategic and economic advantage. The magic of irresistible brands evokes powerful consumer desire, which makes...
DA: 50 PA: 86 MOZ Rank: 90
https://www.youtube.com/watch?v=TOcoPof2Sxk
WebMay 16, 2022 · 13. 3K views 1 year ago. Emotion is key to finding a point of meaningful difference for your brand – one that goes beyond functional similarities and resonates clearly with consumers. Find out how...
DA: 71 PA: 71 MOZ Rank: 77
https://www.warc.com/content/article/swocc/the-needscope-framework/en-gb/87999
WebThe NeedScope framework. NeedScope International. The NeedScope model aims to unravel the relationships between consumer needs and brand images. It is based on two sets of archetypes: Affiliation (warm and receptive) vs. Brand models, architecture. Strategy.
DA: 44 PA: 32 MOZ Rank: 80
http://www.kantar.be/what-we-do/by-expertise/brand-communication/needscope
WebKey benefits of using NeedScope: Understands and measures the emotion driving brand choice. Evaluates your brand and competition against the 8 proven drivers of irresistibility. Sizes the best opportunities for your brand to be irresistible. Develops a strategy and clear action plan to exploit these opportunities.
DA: 36 PA: 86 MOZ Rank: 80
https://www.youtube.com/watch?v=fGo8Bfn1M6g
WebJan 14, 2021 · 1. 2. 3. 4. 5. 6. 7. 8. 9. 1.6K views 2 years ago. Stand out and drive growth for your brands with a sharp, differentiated and consistent positioning and clarity of purpose. …
DA: 23 PA: 73 MOZ Rank: 89
https://www.linkedin.com/company/needscope-international-focus-research-
WebNeedScope International | LinkedIn. Market Research. Auckland, Auckland 200 followers. We create irresistible brands by understanding emotion. View all 11 employees. About us. NeedScope is...
DA: 36 PA: 28 MOZ Rank: 84
https://www.kantar.com/uki/expertise/brand-growth/brand-purpose-and-positioning/needscope
WebOverview. With a focus on emotion, NeedScope provides the direction you need to differentiate your brand positioning and deliver a consistent experience across touchpoints. Its validated psychology-based framework and unique tools, including AI, help you build irresistible brands that drive strategic and competitive advantage.
DA: 89 PA: 55 MOZ Rank: 75
https://www.kantar.com/en-cn/expertise/brand-growth/brand-purpose-and-positioning/needscope
WebOverview. With a focus on emotion, NeedScope provides the direction you need to develop and differentiate your brand positioning and deliver a consistent experience across all touchpoints. Its validated framework and unique tools help you build an irresistible brand that will drive strategic and competitive advantage.
DA: 73 PA: 48 MOZ Rank: 61
https://cdne.kantar.com/expertise/brand-growth/brand-purpose-and-positioning/needscope
WebNeedScope answers the following critical questions: • What does or should my brand stand for? • How can my brand win and grow in the category? • How do I align every touchpoint to a consistent ambition? • How can I check my brand is on track for its desired positioning? Building brands with purpose.
DA: 49 PA: 73 MOZ Rank: 93
https://vimeo.com/637715274
WebIntroduction to NeedScope video on Vimeo. 2 years ago. NeedScope. Upload, livestream, and create your own videos, all in HD.
DA: 49 PA: 45 MOZ Rank: 5
https://markenlexikon.com/d_texte/verfahren_needscope.pdf
WebWhat Does NeedScope Do? Recognises layers of consumer needs and brand image . Functional Needs. Identity Needs. The. Emotive Customer. Needs. Symbolism. Social Values. Uses a psychological framework for understanding needs.
DA: 79 PA: 33 MOZ Rank: 35
https://www.thinkwithgoogle.com/marketing-strategies/search/consumer-needs-and-behavior/
WebMany marketers are familiar with Kantar’s NeedScope. But for the uninitiated, it’s a qualitative and quantitative segmentation approach that uncovers the functional, social, and emotional drivers of consumer behavior within a given market.
DA: 92 PA: 67 MOZ Rank: 34
http://www.cbs-axa.md/img/st_img/PDF/pr/NeedScope_CaseStudies.pdf
WebNeedScope, integrated with other advertising measures, takes advertising evaluation to a new level, as in this Samsung example; Uses the language of symbols in the same way good advertising does. Unlocks not just the functional but also the emotive dynamic of a piece of communication. Identifies how communication can be enhanced.
DA: 67 PA: 98 MOZ Rank: 71
https://www.yumpu.com/en/document/view/65631404/introducing-needscope
WebMay 17, 2021 · NeedScope is a powerful tool for understanding and influencing consumer emotions and behaviour. Learn how NeedScope can help you build irresistible brands that connect with your target audience on a deep level. Discover the latest magazines about NeedScope on Yumpu.com, the digital publishing platform.
DA: 38 PA: 31 MOZ Rank: 7
http://apps.tns-global.com/tns_hong_kong/brochures/needscope%20insert%20interim.pdf
WebUsing sophisticated projective techniques and proprietary desktop software, NeedScope is a powerful needs-based segmentation and brand positioning tool. A model that can be used across countries and categories, it delivers real insight into how to strengthen that vital consumer-brand relationship. NeedScope's suite of applications can be used for:
DA: 52 PA: 67 MOZ Rank: 75
https://www.kantar.com/north-america/inspiration/brands/archetypes-and-emotion-help-build-meaningful-difference
WebNeedScope helps understand how brands can be relevant and distinctive by conveying a recognizable, meaningful, emotive essence that permeates every part of the brand and its touchpoints. Find out your brand’s archetype. Kantar BrandZ now has data illustrating how emotive based positioning can work through brand archetypes. Humans have an ...
DA: 68 PA: 58 MOZ Rank: 70
https://www.foodtechnology.co.nz/content/needscope-psychology-of-choice-coca-cola/
WebJun 7, 2018 · Needscope: The Psychology of Choice. June 7, 2018 Market Research. Some matters of taste are set in stone. Dogs rule, cats drool. Purple and green should never be seen. But when it comes to what we drink, Kiwis’ tastes change like traffic lights, says the team at …
DA: 14 PA: 23 MOZ Rank: 37
https://www.needscopecomms.com/
WebDigital magazine library. Archetypal magazines. Download PDF
DA: 45 PA: 59 MOZ Rank: 8
https://prezi.com/elwrhceysqwh/tns-needscope-model/
WebApr 16, 2024 · TNS Needscope Model by Anisha Abraham on Prezi. Blog. April 13, 2024. How to create a great thesis defense presentation: everything you need to know. April 12, 2024. The evolution of work with AI-powered future tools. April 4, 2024. From PowerPoint to Prezi: How Fernando Rych elevated his presentation pitch.
DA: 80 PA: 8 MOZ Rank: 1
https://www.kantar.com/inspiration/brands/archetypes-and-emotion-help-build-meaningful-difference
WebKantar’s NeedScope framework reveals the nature of the emotive needs in a category. These form the basis of potential positioning territories that brands can occupy. Using proven psychological principles, it gives brands a strong and very human foundation upon which to build a Meaningfully Different brand positioning.
DA: 87 PA: 72 MOZ Rank: 60
