What Is A Niche Market? Overview, Examples & Strategies
https://dovetail.com/market-research/what-is-a-niche-market/
WEBMar 25, 2024 · What is a niche market? A niche market is any group of customers that shares certain qualities. It’s typically a more focused, smaller segment. A niche could be based on the target customers’ age, gender, location, profession, or interests. The opposite of a niche market is a general or mass market.
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