What is PPC? Complete Guide to Pay-Per-Click Marketing
https://www.shopify.com/blog/ppc-marketing
WebFeb 22, 2024 · Pay-per-click (PPC) marketing, developed in the 1990s, changed this for the online world. Even if advertisers still can’t compel consumers to read or watch their ads, they don’t have to pay when people ignore them. Learn more about how PPC marketing works, its potential benefits, and popular platforms to help you reach your target audience.
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