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Publishers of fiction look for a strong plot which is based on characters who are seen in depth, and for an original approach. It is very difficult to be totally original, and there is a temptation for authors to jump on the bandwagon of whatever is currently successful.What do book publishers look for?
Publishers may look for opportunities to sell copies of the book to book stores, schools and colleges, libraries, special-interest groups and book clubs. They also aim to sell overseas rights to other companies that will translate the text and publish the book in their own territories.