How JCPenney is filling the Sephora gap - Glossy
https://www.glossy.co/beauty/how-jcpenney-is-filling-the-sephora-gap/
WEBSep 30, 2021 · JCPenney Beauty is expected to be rolled out into all 600 stores by 2023, after its Sephora partnership ends in 2022. Michelle Wlazlo, the evp and chief merchandising officer at JCPenney, described the new offering as “hyper-inclusive.”. It will include mass, masstige and prestige brands.
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