Scotiabank tries to put financial worries to rest to get clients
https://strategyonline.ca/2022/01/10/scotiabank-tries-to-put-finincial-worries-to-rest-to-get-clients-sleeping-better/
WEBJanuary 10, 2022. Scotiabank’s new campaign for investment season is built around helping Canadians who stay up at night concerned about their finances, a phenomenon it says has spiked during lockdowns. The spot leading the new “Sleep Advisor” campaign features insomniacs fretting over stocks, NFTs, home ownership, and urges viewers to ...
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