3.6 Rhetorical Appeals: Logos, Pathos, and Ethos Defined
https://pressbooks.library.tamu.edu/informedarguments/chapter/rhetorical-appeals-logos-pathos-and-ethos-defined/
WEBOften that outcome occurs when the audience agrees with the argument or point being presented. Aristotle defined these modes of engagement and gave them the terms that we still use today: logos, pathos, and ethos. Logos: Appeal to Logic. Logic. Reason. Rationality. Logos is brainy and intellectual, cool, calm, collected, objective.
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