3.5 Rhetorical Appeals: Logos, Pathos, and Ethos Defined
https://oer.pressbooks.pub/informedarguments/chapter/rhetorical-appeals-logos-pathos-and-ethos-defined/
WebOn the one hand, when an author makes an ethical appeal, they are attempting to tap into the values or ideologies that the audience holds. Examples include patriotism, tradition, justice, equality, dignity for all humankind, self-preservation, or other specific social, religious or philosophical values (Christian values, socialism, capitalism ...
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