Keyword Analysis & Research: marketing myopia

Keyword Analysis


Keyword CPC PCC Volume Score Length of keyword
marketing myopia0.10.721591616
marketing1.290.72105239
myopia1.020.22743286

Keyword Research: People who searched marketing myopia also searched

Keyword CPC PCC Volume Score
marketing myopia1.960.1942994

Search Results related to marketing myopia on Search Engine

  • Marketing Myopia - Harvard Business Review

    hbr.org

    https://hbr.org/2004/07/marketing-myopia

    WebMarketing Myopia. by. Theodore Levitt. From the Magazine (July–August 2004) Share. Save. Summary. At some point in its development, every industry can be considered a growth industry, based on ...

    DA: 87 PA: 5 MOZ Rank: 40

  • What is Marketing Myopia? Definition, Causes & Examples

    marketingtutor.net

    https://www.marketingtutor.net/what-is-marketing-myopia/

    WebWhat is Marketing Myopia? Marketing myopia is the failure & narrow-minded approach of marketing management of a company; which only focuses on certain attributes of the product or service while completely ignoring the long terms goals such as product quality, customers need, demand and satisfaction.

    DA: 10 PA: 75 MOZ Rank: 31

  • A Refresher on Marketing Myopia - Harvard Business Review

    hbr.org

    https://hbr.org/2016/08/a-refresher-on-marketing-myopia

    WebAug 22, 2016 · A Refresher on Marketing Myopia. by. Amy Gallo. August 22, 2016. Paul Garbett for HBR. Every year, a large majority of product launches fail. There’s debate about exactly what percentage— some...

    DA: 10 PA: 87 MOZ Rank: 40

  • What Marketing Myopia Is & Why Every Brand Should Avoid It …

    hubspot.com

    https://blog.hubspot.com/marketing/marketing-myopia

    WebAug 17, 2022 · One of the biggest dangers that can prevent a business from achieving its goals is marketing myopia. In this article, we will discuss what marketing myopia is, what causes it, how to avoid it, and some examples of businesses that have suffered from it.

    DA: 31 PA: 71 MOZ Rank: 96

  • Marketing Myopia: Causes, Examples, and Solutions - Shopify

    shopify.com

    https://www.shopify.com/blog/marketing-myopia

    WebMar 22, 2023 · Marketing myopia is a term coined in 1960 by the late Harvard Business School marketing professor Theodore Levitt, describing the common mistake of prioritizing short-term goals over long-term growth and prioritizing business needs over customer needs. In other words, it’s shortsightedness expressed in two dimensions:

    DA: 12 PA: 85 MOZ Rank: 15

  • Marketing Myopia Definition: 3 Examples of Marketing Myopia

    masterclass.com

    https://www.masterclass.com/articles/marketing-myopia

    WebLast updated: Mar 25, 2022 • 4 min read. The phrase “marketing myopia” characterizes a company focused on getting fast results without considering long-term implications or the actual needs of their customers. Discover examples and causes of …

    DA: 88 PA: 43 MOZ Rank: 23

  • Marketing Myopia, 50-Plus Years On - Harvard Business Review

    hbr.org

    https://hbr.org/2011/07/marketing-myopia-50-years-on

    WebJul 11, 2011 · Frequently repackaged (by us — here’s one example — and others) and incessantly cited, “Marketing Myopia” offers a way to approach everything from libraries to thinking green. Its impact as a...

    DA: 91 PA: 72 MOZ Rank: 23

  • Marketing myopia - Wikipedia

    wikipedia.org

    https://en.wikipedia.org/wiki/Marketing_myopia

    WebMarketing myopia is the tendency of businesses to define their market so narrowly as to miss opportunities for growth. It is suggested that businesses will do better in the long-term if they concentrate on improving the utility of a product or good, rather than just trying to …

    DA: 89 PA: 36 MOZ Rank: 28

  • What Is Marketing Myopia And Why It Matters In Business

    fourweekmba.com

    https://fourweekmba.com/marketing-myopia/

    WebJan 16, 2024 · Marketing myopia is the nearsighted focus on selling goods and services at the expense of consumer needs. Marketing myopia was coined by Harvard Business School professor Theodore Levitt in 1960.

    DA: 64 PA: 77 MOZ Rank: 89

  • Marketing Myopia (Harvard Business Review Classics)

    harvard.edu

    https://hbsp.harvard.edu/product/2601-PDF-ENG

    WebJun 16, 2008 · Marketing Myopia (Harvard Business Review Classics) By: Theodore Levitt. What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Marketing Myopia, Theodore Levitt offers… Length: 104 page (s) Publication Date: Jun 16, 2008. Discipline: …

    DA: 5 PA: 19 MOZ Rank: 62