YouTube Ads for Beginners: How to Launch & Optimize a YouTube ... - HubSpot
https://blog.hubspot.com/marketing/youtube-video-advertising-guide
Sep 06, 2021 · Audience. This category can be used to track engagement metrics split up based on age, gender, household income, and parental status. View Rate. The view rate could signal if the creative and message are interesting or entertaining enough for people to watch the ad. By increasing your view-through rate (VTR), you will lower your cost per view ...
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