| Keyword | CPC | PCC | Volume | Score | Length of keyword |
|---|---|---|---|---|---|
| incumbent vs non incumbent | 1.31 | 0.8 | 2639 | 25 | 26 |
| incumbent | 0.2 | 0.2 | 8458 | 32 | 9 |
| vs | 1.52 | 0.8 | 3807 | 73 | 2 |
| non | 1.14 | 0.8 | 1133 | 41 | 3 |
| incumbent | 0.61 | 0.1 | 8067 | 34 | 9 |
| Keyword | CPC | PCC | Volume | Score |
|---|---|---|---|---|
| incumbent vs non incumbent | 0.28 | 0.2 | 2763 | 28 |
