15.3: Pricing Strategies - Business LibreTexts
https://biz.libretexts.org/Bookshelves/Marketing/Principles_of_Marketing_(LibreTexts)/15%3A_Price_the_Only_Revenue_Generator/15.3%3A_Pricing_Strategies
WebJul 26, 2023 · Once a firm has established its pricing objectives and analyzed the factors that affect how it should price a product, the company must determine the pricing strategy (or strategies) that will help it achieve those objectives. As we have indicated, firms use different pricing strategies for their offerings.
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