Keyword Analysis & Research: what does initial mean on a vanilla gift card

Keyword Analysis

Keyword	CPC	PCC	Volume	Score	Length of keyword
what does initial mean on a vanilla gift card	1.79	0.2	9568	3	45
what	0.21	0.9	8896	30	4
does	1.18	0.6	8065	27	4
initial	0.49	0.7	6036	28	7
mean	0.39	0.4	3158	26	4
on	1.77	1	7037	56	2
a	1.21	0.3	104	50	1
vanilla	0.37	0.1	9522	61	7
gift	0.78	1	893	84	4
card	0.22	0.4	6589	87	4

Keyword	CPC	PCC	Volume	Score
what does initial mean on a vanilla gift card	0.13	0.6	4643	76