| Keyword | CPC | PCC | Volume | Score | Length of keyword |
|---|---|---|---|---|---|
| what is the norm of reciprocity | 1.67 | 0.2 | 1157 | 65 | 31 |
| what | 1.73 | 0.1 | 423 | 93 | 4 |
| is | 1.36 | 0.6 | 6103 | 50 | 2 |
| the | 1.04 | 0.8 | 6354 | 79 | 3 |
| norm | 0.25 | 0.8 | 8880 | 93 | 4 |
| of | 0.8 | 0.1 | 9792 | 84 | 2 |
| reciprocity | 1.25 | 0.3 | 3704 | 65 | 11 |
| Keyword | CPC | PCC | Volume | Score |
|---|---|---|---|---|
| what is the norm of reciprocity | 0.85 | 0.1 | 6142 | 34 |
