| Keyword | CPC | PCC | Volume | Score | Length of keyword |
|---|---|---|---|---|---|
| winner of sports personality of the year | 2 | 0.5 | 5005 | 94 | 40 |
| winner | 0.17 | 0.1 | 7899 | 41 | 6 |
| of | 0.02 | 0.9 | 856 | 59 | 2 |
| sports | 1.85 | 0.1 | 7353 | 56 | 6 |
| personality | 0.99 | 0.9 | 1345 | 21 | 11 |
| of | 1.75 | 1 | 8939 | 77 | 2 |
| the | 0.12 | 0.3 | 8449 | 14 | 3 |
| year | 0.67 | 0.6 | 7831 | 66 | 4 |
