| Keyword | CPC | PCC | Volume | Score | Length of keyword |
|---|---|---|---|---|---|
| who won bbc sports personality of the year | 1.12 | 0.1 | 1285 | 77 | 42 |
| who | 1.15 | 0.8 | 9689 | 71 | 3 |
| won | 0.87 | 0.8 | 6120 | 77 | 3 |
| bbc | 0.72 | 0.7 | 2031 | 87 | 3 |
| sports | 0.3 | 0.3 | 361 | 23 | 6 |
| personality | 1.57 | 0.3 | 236 | 37 | 11 |
| of | 0.23 | 0.3 | 3141 | 50 | 2 |
| the | 1.87 | 0.4 | 3177 | 22 | 3 |
| year | 1.22 | 0.5 | 3720 | 68 | 4 |
